Street Smart Placement Industry

Strong smells inspire competition. Notice the number of peanut stalls across the beach?

The next few years promises an unprecedented growth for the placement business, so we can surely expect to be rubbing shoulders with plenty of phoren competition on our desi shores.

For the Indian placement agencies, the urgent need of the times is to establish a strong corporate identity.

It only seems like yesterday, when the job market systems went electronic, and there was a major upheaval in shifting to new methodologies. The Indian placement industry is still hiccuping, trying to digest the change.

So, what about the new changes crouching around the corner?

Are we geared up for it?

Three things are definitely needed.

Firstly, placement companies need to establish specializations in their activities.

Secondly, they need more systematic methodologies for their own development. This tendency to rely on readymade, available databases without any thought to one’s own resource development is detrimental to survival. 

And thirdly, visibility as a corporate identity is urgently required. Advertising on the internet and print media platform has so far been used to find candidates rather than to create a strong corporate branding.

What happens next remains unpredictable. But what we can count on is the fact that the Indian Placement Industry is street smart.

So, bring on the hurricane.

Copyright © 2014, Lima Sehgal
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